Challenge: To develop a strategy for the Chicago Bulls that would incentivize students to use the Student Pass to buy day-of-game tickets.
Research: We identified obstacles and key insights to help us strategically design our campaign including digital and social solutions.
actions
• Social media campaigns: “Train with Us”
• Influencer programs with Chicago Bulls players: “Day in the Life” Series & “Feel like a Bull”
• Strategic partnerships: Lyft, Uber, Grubhub, Groupon, Spotify
Execution: We further used these insights to develop an app mockup that improves user interface, experience, and includes features that directly address obstacles we identified. Below you will find our full campaign with the clickable app mockup.
Completed for a digital media class.
