I tracked the evolution of the Converse brand image and how its advertising changed through the decades. My paper references the progression of its logo as well as particular advertisements that can be seen below. Completed for an advertising class.

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Evolution of the Converse logo

Converse branded itself as a basketball shoe for years, developing advertisements that only spoke to a narrow, sports minded audience.

Ads from left to right: 1959, 1964, 1974, 1986.

Converse’s rebrand brought about edgier adverting; solidifying its new brand identity as one of individuality, youthful rebellion, and being carefree.

Converse strategically chose younger celebrities and influencers to further brand itself as a present voice and a vision of today’s youth.